Welcome to the world of TV and other media planning

Learn how to optimize media between TV, VOD, SVOD and others...

UNDERSTAND AND PLAN TV AND ONLINE VIDEO CAMPAIGNS BETTER

michal daniluk photo

Who created the course

Michał Daniluk

I am an expert in getting the most out of online and offline advertisingcombined. I'm an entrepreneur and presenter, and I love using myknowledge and experience in media and marketing to improve my clients'brands performance in different markets. I also love new technologiesand how new ways of advertising improve our standards of living. AndI've spent all my professional life making B2B presentations when I talkedabout media - mostly TV and online. See my profile on LinkedIn

Michal D obrobione2

Not sure? Need some more information?

If you have any questions regarding the course - drop me an email. I will answer right away and try to answer it the best I can.

michal daniluk photo

Who created the course

Michał Daniluk

I am an expert in getting the most out of online and offline advertisingcombined. I'm an entrepreneur and presenter, and I love using myknowledge and experience in media and marketing to improve my clients'brands performance in different markets. I also love new technologiesand how new ways of advertising improve our standards of living. AndI've spent all my professional life making B2B presentations when I talkedabout media - mostly TV and online. See my profile on LinkedIn

Why learn media planning

 

There are thousands of people around the world who decide about millions of dollars spent on TV ads. Every day they have to decide what part of this money should be spent on TV and how much to allocate online. Online video advertising became very complex and complicated. In this course, I will guide you through how TV ads are planned, what opportunities you have online and how to approach the issue of allocating the money between the two.

Is it for me?

This course is for you if you want to improve your skills in advertising. And this means advertising - not just media planning. Things I talk about during the course relate to everything that is needed to carry out a TV campaign from the perspective of a client of an agency or - so-called - media house. It will be a great piece of knowledge for you if you start your career in advertising and are not sure if you will be able to do it right. But it's not just that. That course will be great for people, who aspire to work in a media or media agency. Also for those who work there already but would like to know more about TV or online video planning. 

Not sure? Need some more information?

If you have any questions regarding the course - drop me an email. I will answer right away and try to answer it the best I can.

Struggling with TV/video on-line budget allocation and no time for courses?

See what I can do for you and what we could do togheter!

NOT EVERYONE HAS TIME TO SPEND ON ONLINE COURSES. SO HERE IS THE SOLUTION FOR YOU

If you are an advertiser and you don't have time to spend on learning all the things by yourself or just want to get some individual perspective on things you do you can contact me and we'll try to figure out the best way to help you. 

What can I do for you?

  • help you decide how much money to spend on TV advertising compared to online video and other media
  • check how your advertising money has been spent up to this moment and see how efficient it was regarding your advertising goals
  • define goals you might have regarding TV and other media planning
  • evaluate how TV and video online influence your business goals
  • check if your communication strategy is in line with your media strategy - especially regarding video formats
  • answer some general questions regarding media planning to help you make the right decisions
  • make you prepared for important meetings where you will present media plans, strategies, post-buys 

Not listed above? Not sure if my skills are the ones that could help you? Drop me an email and we'll decide together!

Need some more information about myself? Here you go:

I've worked in media and advertising since 2003. I started in Starcom (Publicis Media), where I learned how to plan and buy TV campaigns. After a year, I won an agency contest for the best-planned TV campaign. I did this by approaching prime-time levels optimization in a different way than anybody in the agency did.

This was an exciting time, during which I bought around 200 TV campaigns for various clients. However, an opportunity arose, and I decided to switch to MPG (Havas Media), where I was able to take a more responsible role and start to manage client accounts by myself. Soon I became a team leader and planned all communication strategies for the biggest clients of the agency.

After a few years, I moved to PHD/OMD (Omnicom Media Group), where I became a managing director of an agency and a member of the board of directors of the whole OMG group in Poland. I managed to grow the agency's turnover substantially as well as build online competencies of the group. During this time, I was responsible for introducing offline and online viewership measurement, which - in cooperation with google - was one of the first such systems used on the market.

After that, I decided to create my own agency and focus on content marketing and social media. Having this perspective let me understand how online media and online video work together with offline and how those two communication channels can work together but also - how they differ.

Get in touch with me on LinkedIn - just add me to your contacts and let's start talking! Click here to open my profile.

Company details:

Luppo Sp. z o.o.
Tytusa Chałubińskiego 8,
00-613 Warszawa
VAT: 7010969433
E-mail: biuro@luppo.eu 

Mobile: +48 534534045